“SMC2 – They’re the solution to your marketing problems!”

WHY PARTNER WITH SMC2?

Stagnant sales? Unknown Brand? Cross-wired Internal and External Communications?

These are the most common business issues SMC2 finds which prevent prominent nonprofits and businesses from achieving optimal success. SMC2 addresses these, and many other issues, through a comprehensive discovery and audit process to get to the core issues that prevent your brand from sharing its incredible story.

Brand is more than just a fancy logo, a catchy tagline or a stellar mission statement; it’s what you stand for, it’s what you believe, it’s your story. A story that needs to be shared to be successful.

Communication & Marketing Plans

Strategic Marketing

Uncomplicated and streamlined communication is mission critical.

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Strategic Marketing

Communication & Marketing Plans

One key to the success is a killer strategy.

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Branding & Re-branding

Branding & Re-Branding

There’s more to a brand than a pretty logo or brochure.

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Research

Research

Research is the foundation to a strong brand.

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THE TEAM

Yvette

Yvette McKechnie | Co-Founder | Research, Online & Brand Strategy

Yvette has nearly 20 years of experience in sales, marketing, and strategic business solutions. Her professional career began in Chicago, but has taken her from the West Coast to as far away as Japan where she focused on cultural integration and marketing through cultural diversity for various clients. Yvette has applied her strategic branding and marketing expertise in various leadership and principal positions within the hospitality, financial services, health care and nonprofit industries.

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Howard

Howard Diener | Co-Founder | Consumer, Positioning & Brand Strategy

Howard is an experienced senior level executive with more than 40 years of experience in the retail, manufacturing, health care, and ad specialty arenas. While stewarding large companies such as Revlon, Peoples Drug Stores, Rite-Aid Drug Stores in critical positions such as CEO of the Retail Division, EVP and SVP of Marketing, respectively; he assumed the responsibility for corporate oversight, business plan development, budgeting processes, and the development and growth of all aspects of the sales.

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EXPERIENCED MARKETING STRATEGY

With nearly 75 years of collective experience in branding, marketing, strategy and operations, our senior-level team delivers and executes with passion, our client’s goals and aspirations. It is our core mission to deliver a unique experience, trademarked with our high-level of expertise to every phase of the development and execution process.  Our comprehensive, strategic approach leads to powerful brand identities and messaging that we leverage to both inspire and motivate external audiences, to guide and empower management and staff to re-think creatively to take strong action toward evolving the organization into its own aspirational vision.

Offering the most effective and innovative model, implemented through collaborative and inclusive processes, our strategy serves each client for effectiveness and optimal success. In this way, we can execute our client’s understanding, message development, and implementation effectively and efficiently.

  • Our registration numbers for the Semper Fi 5K more than doubled from 2014 to 2015 and we increased our fundraising by over 60%. The key reason for this amazing growth was Yvette and her team at SMC. The strategic marketing plan they developed and the ongoing consultation support they provided were instrumental in helping us achieve this new found success!
    Testimonial Semper 5K
    Zach Burstein
    Semper Fi 5K, Bold Racing

  • “I couldn’t be more excited to recommend the services of Howard and Yvette. As two of our most passionate and dedicated consultants, they have demonstrated the highest levels of expertise and quality. Without fail, Howard and Yvette go above and beyond to make sure all the needs of the client are satisfied.”

    Testimonial - Taproot
    Max Skolnik, Executive Director
    Taproot Foundation – Washington DC